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Found.

Healthcare
Marketing Agency: Found. Trusted. Chosen.

Trusted.
Chosen.
THE PURPOSE PILOT™
SEO & GEO
WEBSITES
ALTITUDE™
Marketing Agency and
AI-Powered Multichannel Dashboard
SEO/GEO, Web, Branding,
Social, Strategy and Consulting
Helping patients find care
on Google, in maps, and in AI search.
(About)

We help healthcare practices get found by the people already searching for them.

The Purpose Pilot is a healthcare marketing agency based in Los Angeles, California, serving medical, dental, behavioral health and specialty practices nationwide. We combine branding, website design, SEO and GEO, social content and the Altitude™ AI dashboard so practices rank on Google, appear in maps and get cited in AI search, then approve it all in a few clicks.
A multichannel approach to discoverability
Compliance and trust built in, not bolted on
Strategy first, then design, then growth
(Healthcare marketing)

Healthcare marketing built in Los Angeles, working nationwide.

The Purpose Pilot is a healthcare marketing agency in Los Angeles, California. Since 2019 we have worked with medical, dental, behavioral health and specialty practices across the United States. Every engagement starts with how patients actually look for care today, on Google, in maps and in AI answers, so that when someone searches, your practice is the one they find, trust and choose.

Altitude™ is our AI-powered marketing dashboard for healthcare. It tracks how a practice shows up on Google, in maps and in AI search, recommends what to fix, drafts the content and reports what changed, so a practice manager can review and approve a month of marketing in a few clicks.

Everything we publish is built to the standards patients and search engines already trust: Google’s guidance on helpful, people-first content and the AMA’s ethics opinion on advertising and publicity, with healthcare compliance handled up front rather than bolted on.

Content updated September 25, 2026
(Free audit)
See how your practice shows up in search, maps, and AI. Free, in 60 seconds.
Run the free website audit ↗
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THE PURPOSE PILOT™
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(Services)

Everything between a search and a booked appointment

The Purpose Pilot provides five healthcare marketing services: branding, website design and development, social media content, marketing strategy and Altitude™, our AI-powered visibility dashboard. Website projects start at $3,000, monthly social content starts at $1,000 and Altitude™ starts at $397 a month, so a practice can start with one piece or the full system.

BRANDING
Positioning
Visual identity
Tone and voice
Guidelines
Launch collateral
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02
WEBSITES
Strategy
UX
Copy
Build
SEO/GEO foundations
HIPAA-aware forms
From $3,000
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03
SOCIAL CONTENT
Monthly content systems
Static post design
Employee amplification
Short-form video
Reporting
From $1,000 a month
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04
STRATEGY
Audits
Marketing prioritization
Positioning
Channel plans
Fractional leadership
Aeronautical chart with a brass compass
ALTITUDE CREW™
Employee amplification
AI-assisted posts
Brand mentions
Reach and exposure
SEO and AI visibility
Altitude Crew: four hands holding vintage telephone handsets
05
ALTITUDE™
Multichannel marketing dashboard
SEO + GEO tracking
Content creation
Metrics and reporting
From $397 a month
7 days free
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Built for how people actually find care

(Process)

Our process has three steps. First we audit how your practice appears across Google search, maps, AI engines and social, and rank what to fix. Then we build the positioning, website and content that make the next step obvious. Then we launch and keep improving, with Altitude™ tracking rankings, AI citations and profile performance every month.

Discover
Where you stand today
We audit how your practice shows up across search, AI engines, maps, and social, and what to fix first.
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Design
Clarity people can act on
Positioning, messaging, and design that make it obvious what you do, who it is for, and what happens next.
Elevate
Visibility that compounds
Launch, then keep climbing. Altitude™ tracks rankings, AI citations, and profile performance while your specialist reviews every change.
Airport departures board listing Branding, Websites, SEO & GEO, Social Content, Strategy and Altitude
Ash Castro, Founder and CEO of The Purpose Pilot
(Founder)

Ash Castro

Founder & CEO

Ash spent a decade in behavioral health, in direct clinical work and program development, before moving into marketing and communications, where she has now spent 15 years. She holds a master's in communication management from USC (2013) and founded The Purpose Pilot in 2019 to bring what she learned on both sides to healthcare marketing. Altitude™ is that experience, turned into a platform any practice can use.

Read Ash's full bio ↗
(Common questions)

Questions healthcare practices ask us

What does a healthcare marketing agency do?

A healthcare marketing agency helps practices get found, trusted and chosen by patients. At The Purpose Pilot that means branding, website design and development, social media content and marketing strategy, plus Altitude™, our dashboard that tracks how a practice shows up on Google, in maps and in AI search and recommends what to fix.

How much does healthcare marketing cost?

Website projects start at $3,000 and monthly social media content starts at $1,000. Altitude™ starts at $397 a month with a 7-day free trial. Branding and strategy work is scoped per project after a short discovery call.

Can you work with HIPAA requirements?

Yes. Compliance is built into how we work, not added at the end. Forms are HIPAA-aware, we never collect protected health information without a compliant form and business associate agreement in place, and content is reviewed against HIPAA, FTC, LegitScript and platform advertising rules.

Do you serve practices outside Los Angeles?

Yes. We are based in Los Angeles and work with healthcare practices across the United States. Most of our work happens remotely, with video calls, a shared project space and a staging site you can review from anywhere.

What is Altitude™ and how does it work?

Altitude™ is our AI-powered multichannel marketing dashboard for healthcare practices. It tracks your visibility on Google, in maps and in AI answers, recommends what to fix, drafts the content and reports what changed, so a practice manager can review and approve a month of marketing in a few clicks.

How quickly will I see results?

Technical fixes and listing corrections usually show in search within a few weeks. Rankings, AI mentions and patient inquiries build over three to six months as content, reviews and authority accumulate. We report monthly so you can see the movement, and we tell you plainly when something is not working.

Do you work with solo practitioners?

Yes. We work with solo practices, group practices, treatment centers and multi-location organizations. Altitude™ was built so a single-provider practice can get the same visibility tools as a large group, and our studio projects are scoped to fit the practice.

(Work with us)
READY TO BE
FOUND?